Who We Are

Our main aim is to deliver economic growth to all our stakeholders - partners, shareholders, advisers and, importantly, our clients - through an unwavering focus on creating financial independence for all Australians.

At IOOF, we also believe that dealing with a financial services company shouldn't be hard work.

We strive to make all interactions with us simple. We're keenly aware of the fact that our reputation is built on the specialist knowledge and the expertise of our people, so we go to great lengths to maintain the quality of the people we employ and to ensure our IOOF values underpin everything we do.


Integrity - we do as we say and adhere to our moral and ethical beliefs; we do the right thing.

Commitment - our heads and our hearts are focused on delivery.

Excellence - we aspire to be the best in each market in which we compete.

Innovation - we continuously seek better ways.

Empathy - because we care.

Recognition - we value achievement and constructive communication.

Efficiency - we want to be easy to deal with.